Today I am going to share with you the one piece of knowledge on marketing and business success that changed my entire business life. I don't want anything from you in return. I'm not selling you anything. I just want you to read this - and ideally print it out and re-read it several times. Why am I doing this? ....well in a strange way that's what this message is all about.
I have been asked several times recently why I send out information that could be worth a great deal to therapists, doctors, business owners and managers - for FREE. Even JFB wonders this! There is no catch.
It is a huge mistake to think that the deepest purpose of your business is to make money and profits. Here's why:
Very successful people don't need to make more money. Here's what really drives these people. At some level, it is a deep desire to make a real difference in the lives of the people they reach. To impact them in some way. To make a real difference. They love profits, but they're also smart enough to know that it was their passion for making a difference that brought in those profits in the first place.
What's this got to do with your business success? Everything. Let me explain
by using my experience as an example. When I discovered what I've just been
discussing, it literally changed my business life. Here's how:
We made the prime purpose of Mfrsuccess to give, give, give. To add incredible value to the lives of people that we come into contact with. This is the same thing we do in my clinic, Wholistic Physical Therapy. I switched my focus from what I wanted to what patients wanted.
When I did this, I learnt some profound lessons. The first is that in business, as in life, giving is a great experience. The second was that most businesses wait until a patient, client or customer gives them money before they start adding value to that person's life. Now I say 'Why wait' Start adding value now and believe me, the customers will come to you. Do this in every phone conversation, face-to-face, free community seminars, talks etc etc.
So here's my very strong suggestion to you. Take this concept and try it out in your business for ten days and see what happens. It's the most powerful business growth concept on earth - and yet it will cost you absolutely nothing. Decide for the next ten days that the prime purpose of your business is to add incredible value to the lives of your customers. For a few days, forget about the struggle for money and profits. Forget about you and just focus on them. Step into their shoes and do whatever you can to enhance the quality of their lives. Surprise them. Shock them. Make them laugh. Give them something they weren't expecting for free. Brighten up their day. Send them a gift...anything that lets them know that their well-being is your top priority.
The result is that you will differentiate yourself so massively from the mass of mediocrity out there, I think you may be surprised and quite possibly stunned at the results.
Your 'clatients' get an amazing and unprecedented experience from being in your presence ...and your working day becomes a blast because everyone who interacts with you enjoys your company.
My basic message here is that maybe we've got it all wrong. People are so immersed in working out how to increase sales and grow businesses, in how to improve our own lives - we're missing the obvious way to do it - and it's right in front of you. The irony is that if there is a secret to your success it is to stop worrying about your success and start thinking about the success of your customers and potential customers. Pay attention to their problems, their needs. Go out of your way to make their lives easier, to put a bit of joy into their lives. Will the occasional one still treat you badly? Sure but who cares. The majority will be simply stunned by the way you are so different from the masses.
Think of it in terms of this email. A few hundred people will receive this message today. 50% won't have read this far because they've moved onto something else. Of the 50% who've read this far, probably 8 out of 10 will go off and think about it and may make a small change to their business as a result. I may never hear from them in my life ..but that's great... 160 people who we may have impacted with one simple email.
The 40 people remaining will be really struck by the thinking behind all this. They'll hit reply and send me a nice message. How cool is that. 40 messages from people value the time it took to put this together.
All from just giving. It's a great way of being. So if this message has meant anything to you, let me know!
Feel free to forward this email on to anyone who will find it useful. If they receive this message and want to receive my emails, they need to go to www.mfrsuccess.com to register.
Scott van Niekerk
Helping you build a successful practice and make YOUR dreams come true! (Can you tell I just got back from a Disney vacation!)